Saturday, January 4, 2020

Hard Rock Cafe Case Essay - 789 Words

Jennifer Varavithaya September 21, 2012 MISM Hardrock Cafà © Case: 1. What problems did the Rank Group find with the Hard Rock’s three main internal information systems (restaurant operations, merchandising, and financial)? Why was this a problem? [table – indented white bullets answer why] Restaurant Operations | Merchandising | Financial | * Different owners/franchisers implemented own restaurant management systems * No standards = hard for corporate to analyze sales * Processes broken communication worse * Different experiences at different Hard Rock Cafà ©s, any bad experience from one might mean losing potential return customer | * Relied on restaurant mangers w/o merchandising experience telling†¦show more content†¦What’s the solution? [list] * 500 exclusive concerts a year shown in the cafà © via webcasts * Hard rock memorabilia section on eBay (also links back to hard rock website) * New CRM system aims to strengthen customer-restaurant relationship building online community * Send e -mail to visitor when he/she visits a Hard Rock Cafà © elsewhere to come experience it locally * Customer can fill out survey asking about their demographics, bands/music they like etc. w/ unique ID number on receipt. Get $5 gift certificate in return (encourages them to go back captures data for corporate) * send e-mails w/bands customer likes if playing at nearby Hard Rock Cafà © * Take photos of customers at Cafà ©s and post them on Hard Rock website for them to claim * Allow customers to purchase merchandise from a Cafà © they been to in past * Unifying brand name under singular ownership * Multi-million dollar data warehouse system – stores all restaurant POS customer data * Chain-wide merchandise system – allows corporate to know when to send orders for restocking which Cafà ©s/current inventory of cafà ©s * New Financial system – auto reconciles numbers for every cafà © and reports them on daily basis * Reduced finance staff from 90 to 30 because ofShow MoreRelatedHard Rock Cafe Case Study5950 Words   |  24 PagesQ1.Identify the strategy changes that have taken place at Hard Rock Cafà © since its founding in 1971. The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, beginning with a guitar, it is only a joke among the friends at first, later on founder of the band - Cream and Derek the Dominoes sent a guitar of his here, and has booked a desk for a long time. From then on, theRead MoreHard Rock Cafe Case Study1435 Words   |  6 PagesHard Rock Cafà ©, a successful theme restaurant, a global competitor, and a phenomenon opened on June 14, 1971 in England. After a decade, in 1988, Hard Rock Cafà © relocated its headquarters to Orlando, Florida and has since then, expanded its location to more than 40 Cafà © and employee 75% of their employees throughout the United State. 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